Ordinarily Exceptional
Logo Design
…was the theme shared with Kimberly at the start of this project. J + G is a cookie company founded by a grandmother and granddaughter team who loves to bake, and who’s family and friends have caused them to go into business from the weekly demand.
When starting the design process for this new start up, Kimberly thought a design aesthetic of classy and clean would make this company stand out in it’s industry, but reflected the personality of the owners as people who were serious about their craft, though the team included a 10-year old. To the right you’ll see early design concepts that was presented to the clients for feedback.
Clean and Elegant.
Adhering to her design style, Kimberly chose elegant and clean colors to incorporate into the logo and web design for J + G. This resulted in picking a muted mint, beautiful taupe, and light gray to pair with the dominate black and white logo design selected by the business owners.
The Chosen One.
The clients inevitably chose the following logo for their company and were excited that their vision was finally coming to life.
Now that the design elements were selected, and an initial consultation with the clients of what they may need on their website, Kimberly’s next step was to create a website for the clients to be able to showcase their products and make sales online.
The Final Design.
Taking the information collected from the client interview, Kimberly created a sleek, easy to navigate e-commerce website for J+G Cookie Co. to showcase their delicious flavors and begin making sales! (Kimberly being one of the first online buyers 🙂 )
